You've probably heard this common Internet marketing mantra a million times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

In most cases, people need to see a marketing message more than once before they're persuaded to make a purchase. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. This time-tested strategy can substantially boost your bottom line.

A great inducement isn't enough to get the best results, however. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. As such, you'll want to rely on these three strategies.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You don't want to provide your prospective customers with an "escape route" or distractions that may reduce conversions.

Additionally, your squeeze page should have a concise, strong message. You want to make your offer of an inducement attractive and you don't want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason - to build your list. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it's a sale - you should work to close the transaction. As such, your squeeze page's sign up form should feature a powerful call to action. Make it clear to readers that they'll benefit from the simple, free act of filling out your subscriber form.

Summary

If you're following those three pieces of advice and are offering a smart "bribe", you'll have a successful squeeze page! That will give you the opportunity to develop an effective relationship with prospects. You'll also have the chance to expose your subscribers to  key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn't an accident. The real money is in list building.