September 12, 2010

Affiliate Marketing Revised

Everything you think you know about building an affiliate business is wrong. The tactics of the past few years just don't work anymore. You need to adapt and change or perish.

The promise

You've been told it's easy to get started as an affiliate. And it is - sort of. It is the easiest business you can possibly start. But starting your own business is really hard, so it's all relative.

The cold hard truth

To top it off you've been given false information. You're told to pick one of more products to promote. Next to pick your keywords carefully. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But this just won't work!

Don't bother with keywords

Keyword advertising used to work. But keywords are too expensive now. Adapt and change…

A better way

There's still hope. Here's how to win at this game.

  • Get into CPA marketing
  • Utilize demographics data
  • Do image ad marketing

Get into CPA marketing

CPA means Cost Per Action. It's much better than promoting a product. Because it doesn't involve payment. You earn a commission for having them perform an "action". Such as filling in a form. And getting them to do this is so much easier.

Utilize demographics data

Don't waste time researching keywords (see below). But demographics are highly important. First you select your CPA offer. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Do image ad marketing

Now you have your offer and your demographics. You can advertise directly to them on display networks. And let images do the work. No keywords required. And you'll save a fortune. Display networks charge a fraction for image ad clicks vs. keyword.

Summing it up

This is truly a quick cash concept. Because it's free to get started in CPA. Image ads are cheap. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.

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