September 8, 2010
Using Web Audio for Success
There is no doubt that web page audio significantly increases results. If you're not using audio on your sites, you're making a mistake. Audio increases opt-ins. Audio increases sales.
Why does it work?
It's not hard to figure out. Most of the web is cold and impersonal. Audio adds a human quality to your site. And adds the feel of a real live person. Basically, audio brings your site to life. And this aliveness creates more interaction with your visitors.
The benefits of audio
Adding audio increases your profits in two ways. You will close more sales. And second you'll save money on the sales letter. You won't have to hire someone to write your sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.
And you will increase your subscriber opt-in rate. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!
Some web audio ideas
Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.
Lead them by the had. The same principle the we used to boost opt-ins applies. You can use audio to tell your visitors exactly what to do. Use this to lead them through the ordering process, as well.
Product testimonials are great. A written testimonial is good. But what's even better are audio testimonials. It's pretty easy to fake a written testimonial. Using audio makes it much more believable. And that increases your results.
Here's a bonus tip
Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. And it still has a high perceived value. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. This much easier than writing the eBook yourself!
How hard is adding audio?
It's not hard at all. You can find a lot of programs that create audio buttons for you. The software does all the work. The software creates the audio button code for you. Simply copy the code and paste it in your site. There's nothing to worry about.
Summing it up
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You'll get more subscribers. And don't forget that you can easily create sales pages and products in a flash. It's a less often used medium. But audio is a really big time and money saver. Get started right now and realize instant results.





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