Honestly, everyone making money online has an email list. It's the one thing above all else that matters most. Because you can market to your list whenever you want. It's a resource you can tap at any time and generate income.

So, how do you build a list?

Here are the three components of list building:

• Your Landing Page
• Your Bribe
• The Opt-in Success Page

The Squeeze Page - The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. So, obviously it has to be well designed. And have an easy to understand opt-in form. And have a clear call to action.

If you fail to make a strong close, you're wasting your efforts. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don't make it clear, people will be confused and end up doing nothing.

One way to really spice up your squeeze page is to add a video to it. You only have a few second to get your visitors attention - video helps! It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it's done playing.

It's OK, if you've never made a video before. Hiring out-sourced help to do it for you only costs $150 - $250. Or you can get email list tools that include video squeeze pages.

The Incentive - Next, you've got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So make your "bribe" a good one!

The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

• An eBook
• A piece of software
• A video tutorial
• An email training series

You've got to create some great content. It's got to be something helpful for your new subscribers. And of course it has to be free. But to get the email, it's got to be a good offer.

Now, if you don't know how to create the bribe don't worry. You can just pay someone else to make it for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, you'll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two things to keep in mind when writing email training series. First, it must provide value to your subscribers. And it's nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don't have to create the product. And make money right away from your list.

Your Confirmation Page - The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.

You can use a "done for you" email marketing system. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

In closing

Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. The key is to start building your list. Once you've got it built. You're free to make money at the push of a button.